Richée is a professional Brazilian hair care brand manufactured by Richée Professional, which focuses on high efficiency, an individual approach, and celebrating the beauty of every strand of hair.
Product categories:
- Shampoos (basic and specialized)
- Pre-shampoos and heat protection sprays
- Conditioners
- Masks (deep nourishment, reconstruction)
- Oils and fluids (finishing products)
Richée’s main lines:
- Clinic Repair System – damaged, dry, or brittle hair. Rich in keratin, multivitamins, and grain nanospheres for deep restoration and cuticle sealing.
- Nano BTX – weak and chemically damaged strands. Restores mass, density, smoothness, and shine thanks to proteins and active oils.
- Argan & Ojon – dry, unruly hair. Intensive nourishment, thermo-activated smoothing, conditioning, and volume control based on argan and ojon oils.
- Soul Blond – bleached or lightened hair. Removes yellow tones, neutralizes warm tones, and maintains cool blonde tones.
- BB Cream – hair that needs universal care. Multifunctional action: straightening, heat protection, nourishment, shine, easy combing.
- Bio Plastica – weakened and porous hair. Deep reconstruction of the structure, restoration of elasticity and silkiness with keratin and a complex of oils.
- Detox Care – hair and scalp that need cleansing. Removal of toxins, restoration of skin balance, protection of hair follicles, and freshness.
- Prism Color – colored and chemically treated hair. UV protection, color preservation, prevention of breakage, and restoration of strength.
- Cacau Power Nutri – dull and weakened hair. Intensive nourishment, softness, and shine thanks to cocoa extract.
- Glow – hair that needs radiance and vitality. Protection from external factors, smoothness, and healthy shine.
- Soul Cacheada – curly and wavy hair. Moisturizing, elasticity, volume control, and beautiful curl formation.
Advantages:
- Wide range – from basic care to premium solutions for different hair types and needs.
- Brazilian quality – state-of-the-art formulas, professional volumes, confirmed by customer reviews.
- Salon level – the ability to sell the professional series both in salons and in retail.
- Clear marketing stories for the lines – from treatment and reconstruction to nourishment, texturizing, and color support.
Country of manufacture: Brazil.
